sparqseo

The first step in a Search Engine Optimization (SEO) program is to identify any obstacles that could hinder a search engine spider from properly indexing the content of the target website. A technical SEO audit uncovers these issues and lays the foundation for a site’s success.

With technical obstacles out of the way, a site is ready for content optimization. This involves keyword research, intent mapping, and optimization of meta and content elements to ensure your pages rank well and capture the most appropriate search demand opportunities.

SEO-based content ideation starts with idenditfying a site’s gaps and uncovering opportunities to capture additional search demand that lays untapped. Data and research guide this exercise and results in a detailed outline for a traffic-generating content pipeline.

Links are an essential part of SEO. Having other sites recognize and link to your content sends strong signals to search engines that your site is an authoritative source on the topic. Crafting a strategy and performing outreach to naturally acquire these links takes time and effort.

Understanding how your site and content performs in Search is an essential component of any program. With performance reporting and analytics you gain insights on how to further capitalize on strong content and optimize where needed.

No plan, no program, no problem. Let’s discuss how we can help get your site on the right track to reach your objectives. Whether you just need help finding and crushing technical SEO issues, or are keen to identify new content opportunities, we’ve got you covered.